Graphic Design, Brand Identity, Information and System Design, and Visual Commercial Assets
for Scentbird, Confession of a Rebel, Deck of Scarlet, Goodhabit, and Sanctuary
Creative Intern (Jun-Sep, 2023) under Creative Department
Special thanks to: art director Emily R. Kemp, creative director Jina Song,
and graphic designers Zoe Vlasova & Ray Luong
Researched and compiled a 118-page Brand Photography Usage and License Guideline on campaigns and e-commercials across 5 brands: Scentbird, Confession of a Rebel, Deck of Scarlet, Goodhabit, and Sanctuary, and applied various system- and information designs based on the 5 brand identities
Designed digital content and assets for various marketing channels, including emails, blog posts, social media, and brands’ websites, individually and collaboratively with the Marketing, Business, and Product Development Departments
Assisted in in-house campaign photoshoots, and created still and on-figure product photography for the Creative and Marketing Teams
Researched and sourced on-brand imageries catering to Millennial and Gen-Z consumer demography for both social media and art direction reference
Participated in monthly Town Hall, the all-department scaled conference on project and business progressions
